CLEAN & CLEVER
Somewhere along the way, skincare became too concerned with being ‘clean’ it stopped being effective...
It started to make everyone think ‘flawless’ was a minimum standard, not an unhealthy one.
This bugged us, so we decided to bug the industry right back.
Everyone wants to change your skin, we want to leave it as it is, as it should be.
Starting with our ingredients, we blend probiotic, nutrient-dense formulas to deliver clinically-effective results.
Like your gut, skin requires good bacteria to stay healthy, clear and protected. A lot of products take this bacteria away, compromising your skin and resulting in things like breakouts, inflammation and acne.
Our products work with your skin to enhance the good bacteria it already has, naturally balancing its PH levels. That means less dryness, inflammation, itching, and breakouts; for skin that feels good, not just looks good.
We put our
trust In science,
not sponsorships.
We don’t believe in synthetic ingredients, animal testing or any chemical which takes a toll on your body, your microbiome, or the environment. If you don’t believe in that stuff either, you should stick around.
WE MEAN CLEAN BUSINESS
We've proclaimed our "clean" philosophy and that there are non-negotiables when it comes to what goes inside our formulas. Know that our commitment to painstaking, eyeball-burning research, trawling through credible, peer-reviewed resources for the safest ingredients to make efficacious formulas is unrivalled.
Here's the shortlist we came up with:
VEGAN & CRUELTY-FREE
NO ARTIFICIAL FRAGRANCE
NO ARTIFICIAL COLORS
NO PARABENS
NO SULFATES (SLS/SLES)
NO ADDED PHTHALATES
NO SILICONES
NO FORMALDEHYDE
NO TRICLOSAN
NO TRICLOCARBAN
NO PETROLEUM
NO MINERAL OIL
NO TALC
NO NPE (NONYLPHENOL ETHOXYLATE)
NO BHA (BUTYLATED HYDROXYANISOLE)
NO BHT (BUTYLATED HYDROXYTOLUENE)
NO HYDROQUINONE
NO MICRO-BEADS
NO CHEMICAL SUNSCREEN
RECYCLABLE PACKAGING